Pan For Gold In The Clickstream
Article examines the issues involved with analyzing how customers navigate and interact with e-commerce websites. Explains at a high-level the issues involved with data mining and the challenges of dealing with the underlying data produced by web server logs. Also includes a reference table of leading vendors offering software in this field.
Content: Article | Author: Herbert A. Edelstein | Source: InformationWeek | Subject: IT / Technology / E-Business