Article examines the issues involved with analyzing how customers navigate and interact with e-commerce websites. Explains at a high-level the issues involved with data mining and the challenges of dealing with the underlying data produced by web server logs. Also includes a reference table of leading vendors offering software in this field.
Content: Article
Author: Herbert A. Edelstein
Source: InformationWeek
Subject: IT / Technology / E-Business
Author: Herbert A. Edelstein
Source: InformationWeek
Subject: IT / Technology / E-Business
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