First-Mover Advantage: Myth or Reality?
Some time ago the new economy appropriated a term that summed up its irrational exuberance – “first-mover advantage.” E-business first movers, it was thought, could gain valuable advantages over the competition by pioneering technologies, being first-to-market, and building brand loyalty. Hindsight may be 20/20, but it’s still not clear what hindsight will say about the first movers in e-business. Gathered here are … [ Read more ]
Content: Article | Author: J.B. Bird | Source: Texas – The McCombs School of Business Magazine | Subject: Strategy