First-Mover Advantage: Myth or Reality?

Some time ago the new economy appropriated a term that summed up its irrational exuberance – “first-mover advantage.” E-business first movers, it was thought, could gain valuable advantages over the competition by pioneering technologies, being first-to-market, and building brand loyalty. Hindsight may be 20/20, but it’s still not clear what hindsight will say about the first movers in e-business. Gathered here are several views from executives, professors, and journalists who have covered the phenomenon full-cycle.

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