Martin Reeves, Jack Fuller
Companies often focus on executing one business model, and its associated targets and metrics become the main ways of judging success. But the dominance of such metrics can come at the expense of seeing possibilities and dabbling with new models. When there is a standard, clear way to measure and reward success, efforts in any other direction can look like failures or a waste of … [ Read more ]
Content: Quotation | Authors: Jack Fuller, Martin Reeves | Source: Boston Consulting Group (BCG) | Subjects: Innovation, Management
Martin Reeves, Jack Fuller
Three types of surprise inspire imagination: anomalies (aspects in our information flow that are out of the ordinary); analogies (similarities we notice between concepts or experiences, which lead us to imagine new possibilities); and accidents (unexpected actions and consequences that draw our attention to something interesting).
Content: Quotation | Authors: Jack Fuller, Martin Reeves | Source: Boston Consulting Group (BCG) | Subject: Innovation
Competing on Imagination
As business environments become more changeable and long-term growth rates decline, companies increasingly need to innovate—across their operations, offerings, and business models. We know the powerful effects of innovation, but what is upstream of innovation? How can we understand and shape the murky mental territory that leads to good ideas: the realm of imagination?
Content: Article | Authors: Jack Fuller, Martin Reeves | Source: Boston Consulting Group (BCG) | Subject: Innovation