Three types of surprise inspire imagination: anomalies (aspects in our information flow that are out of the ordinary); analogies (similarities we notice between concepts or experiences, which lead us to imagine new possibilities); and accidents (unexpected actions and consequences that draw our attention to something interesting).
Content: Quotation
Authors: Jack Fuller, Martin Reeves
Source: “Boston Consulting Group (BCG)”
Subject: Innovation
Authors: Jack Fuller, Martin Reeves
Source: “Boston Consulting Group (BCG)”
Subject: Innovation
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