Exercising Common Sense

Leaders face unprecedented challenges when embarking on large-scale transformation, whether it’s entering new markets or recovering from industry turmoil. Here are 10 tried-and-true tactics and common sense practices from authors with decades of experience helping companies implement organizational change.

How to Brand Sand

In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.

Editor’s Note: see a related European Business Forum (EBF) article, “Marketing through collaboration: how seller and buyer can benefit” by Kamran Kashani at:
Content: Article | Authors: Jack McGrath, Sam I. Hill, Sandeep Dayal | Source: strategy+business | Subjects: Marketing / Sales, Strategy