In commodity-goods markets, price is usually the only differentiator. But if you can brand those goods and bundle them with services, even bricks and sand can command premium prices. Here is how to turn commodities into branded goods.
Editor’s Note: see a related European Business Forum (EBF) article, “Marketing through collaboration: how seller and buyer can benefit” by Kamran Kashani at:
Jack McGrath, Sam I. Hill, Sandeep Dayal
Source: strategy+business
Subjects: Marketing / Sales, Strategy
