An Executive’s Guide to the Internet of Things
The rate of adoption is accelerating. Here are six things you need to know.
Content: Article | Authors: Jacques Bughin, James Manyika, Michael Chui | Source: “McKinsey Quarterly” | Subject: IT / Technology / E-Business
Brand Success in an Era of Digital Darwinism
Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.
Content: Article | Author: Jacques Bughin | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Marketing / Sales
Three Ways Companies Can Make Co-Creation Pay Off
Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it.
Content: Article | Author: Jacques Bughin | Source: “McKinsey Quarterly” | Subject: Innovation
A New Way to Measure Word-of-Mouth Marketing
Assessing its impact as well as its volume will help companies take better advantage of buzz.
Content: Article | Authors: Jacques Bughin, Jonathan Doogan, Ole Jørgen Vetvik | Source: “McKinsey Quarterly” | Subject: Marketing / Sales