An Executive’s Guide to the Internet of Things

The rate of adoption is accelerating. Here are six things you need to know.

Brand Success in an Era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

Three Ways Companies Can Make Co-Creation Pay Off

Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it.

A New Way to Measure Word-of-Mouth Marketing

Assessing its impact as well as its volume will help companies take better advantage of buzz.