Three Ways Companies Can Make Co-Creation Pay Off Nov 7, 2015 / Comment / 25 views / / Favorite 0Involving outsiders in the creative process of developing products and services is harder than it sounds. Here’s how leading companies do it. Content: Article Author: Jacques Bughin Source: McKinsey Quarterly Subject: InnovationLike this content? Why not share it?Post navigation← Previous post20 Questions for Business LeadersNext post →David K. HurstMore Related PostsDefine, Broadcast, Attract and Select: A Framework for CrowdsourcingThe Innovator’s Secret WeaponErik RothErik RothThe Innovation CommitmentLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam)This site uses Akismet to reduce spam. Learn how your comment data is processed.