Strategic Planning Redux
Strategic planning at many large companies is a sterile annual exercise that managers endure. They’re often asked to produce either a shining vision or financial certainty, or both. But with growth back on the agenda, a few leading companies are creating value through strategic managing, which connects strategy to the front lines and to market opportunities as they unfold.
Content: Article | Authors: Jag Duggal, Phyllis Rothschild, Richard Balaban | Source: Mercer Management Journal | Subject: Strategy