Strategic Planning Redux

PLEASE NOTE
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

Strategic planning at many large companies is a sterile annual exercise that managers endure. They’re often asked to produce either a shining vision or financial certainty, or both. But with growth back on the agenda, a few leading companies are creating value through strategic managing, which connects strategy to the front lines and to market opportunities as they unfold.

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