Michael V. Peterson, Christopher R. Roark, Amrita Kimmi Grewal, James M. Scully

Enterprises must make a conscious decision as to what competitive and growth levers they should pull and over what time horizon. They need to understand what it means to win: Are we after revenue, return to shareholders, profit, market position, or a global presence? They should also work through what it would mean to win today versus tomorrow, and where winning would take them relative … [ Read more ]

Invest to Win: Placing the Right Bets in a Shifting Competitive Environment

Most corporate strategies share a high-level mission: Understand what current or potential customers value, and use those insights to sell products and services. Citing examples from five industries, Accenture examines the complex investment decisions that companies must make to achieve a variety of business goals.