Enterprises must make a conscious decision as to what competitive and growth levers they should pull and over what time horizon. They need to understand what it means to win: Are we after revenue, return to shareholders, profit, market position, or a global presence? They should also work through what it would mean to win today versus tomorrow, and where winning would take them relative to their current positions.
Once determined, companies need to balance these decisions against the time horizon it will take to accomplish them. If they don’t, they risk making initial investments that do not translate into timely wins.
We believe businesses make investments to achieve one of three goals: better topline revenue growth, increased profitability or a strengthening of their market position.
Organizations can also take a step further and answer another question: Considering the current situation, what impact will each investment choice have on four specific outcomes—operational efficiency, market share, customer bonding or the potential to grow the addressable market?
Authors: Amrita Kimmi Grewal, Christopher R. Roark, James M. Scully, Michael V. Peterson
Source: Accenture
Subject: Management
Click to Add the First »