You’ve got a list of e-mail addresses and it’s growing and growing. Great! But you also know that sending everyone on your list the exact same message may not be the most efficient marketing strategy. The last thing you want is to drive a recipient to click on the dreaded “unsubscribe” link due to a lack of interest.
An effective e-mail marketing campaign is all about … [ Read more ]
Content: Article | Author: Janine Popick | Source: OPEN Forum (American Express) | Subject: Marketing / Sales