You’ve got a list of e-mail addresses and it’s growing and growing. Great! But you also know that sending everyone on your list the exact same message may not be the most efficient marketing strategy. The last thing you want is to drive a recipient to click on the dreaded “unsubscribe” link due to a lack of interest.
An effective e-mail marketing campaign is all about sending relevant content to the right audience at the right time. The more relevant your message, the better your open, click-through and conversion rates will be, and the more traffic and business you’ll get.
But try as we might, there isn’t a one-size-fits-all e-mail that will do this. Thankfully, it doesn’t have to be a complicated process. Here are four ways to divide your list and send more targeted, relevant e-mails that will keep your audience subscribed—and engaged.
Author: Janine Popick
Source: OPEN Forum (American Express)
Subject: Marketing / Sales
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