Logos: What Makes Them Work (Part 1 of 2)

Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck.

In this, the first of this two-part series, we’ll
* Explain what a logo really is
* Offer a word of caution and ask a few questions you’ll need to answer before you start
* Suggest how to start the process
* Advise on shape, … [ Read more ]