Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck.
In this, the first of this two-part series, we’ll
* Explain what a logo really is
* Offer a word of caution and ask a few questions you’ll need to answer before you start
* Suggest how to start the process
* Advise on shape, style and color selection
In the second installment, you’ll learn
* The pitfalls of literal translation
* That size does matter
* How to choose the right logo
* How to protect your rights
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