European Airline Industry: Ryanair in 2003

This case takes the reader through a step-by-step evaluation of Ryanair in a highly competitive, high-pressure industry and examines future strategy options for the company and its competitors. How big can Ryanair become with its current strategy, and what strategy will they need to go beyond that? What is the growth potential in its niche and beyond? Is it now time to think about ‘the … [ Read more ]