This case takes the reader through a step-by-step evaluation of Ryanair in a highly competitive, high-pressure industry and examines future strategy options for the company and its competitors. How big can Ryanair become with its current strategy, and what strategy will they need to go beyond that? What is the growth potential in its niche and beyond? Is it now time to think about ‘the next move’? The authors provide comprehensive company and competitor background, industry analysis and look at future strategic options.
Content: Case Study
Authors: Alessandro Buccella, Herman Fung, Javier Gimeno, Karel Cool
Source: INSEAD
Subjects: Industry Specific, International – Europe
Industry: Airlines
Company: Ryanair
Authors: Alessandro Buccella, Herman Fung, Javier Gimeno, Karel Cool
Source: INSEAD
Subjects: Industry Specific, International – Europe
Industry: Airlines
Company: Ryanair
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