Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn’t work. Inexpensive marketing is the kind that works—regardless of cost.

Solutions to 10 Most Pressing Direct Mail Problems

This article offers solutions to the 10 problems reported most often in a Guerrilla Marketing survey.

Guerrilla Headlines

Every guerrilla destined for marketing victories knows very well that if you have ten hours to spend creating a marketing weapon, you should spend nine of them creating the headline. It’s the first impression you make, often the only impression, and the rest of your marketing weapon will live or die by the quality of that headline. Here are 20 hints to help you create … [ Read more ]

Guerrilla Marketing With Technology

To many guerrilla marketers, technology is to be lauded because it has put them online — giving them access to the speed of email, the power of fresh information, the warmth of closely connected people, and the marketing muscle of the World Wide Web. To others, technology is the hero because it allows them to flourish in a home-based business. This article examines 25 areas … [ Read more ]

Five New Rules for Marketing

Marketing is part art, part science and part business. Because it’s such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

The Truth About Customers

You may think you know why your customers buy from you, but there’s a good chance they buy for reasons other than the reasons you think. Or they don’t buy for reasons that may escape you.

Why People Buy

Geoff Ayling, in his book, “Rapid Response Advertising,” provides fifty reasons why people buy. Here they are plus one.

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy-instead of money-to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.

Editor’s Note: take a look at … [ Read more ]