Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy-instead of money-to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting.
Editor’s Note: take a look at the book’s website at:
The site includes a page of “free stuff” such as a sample chapter and a Guide to Guerrilla Marketing for Consultants
Authors: Jay Conrad Levinson, Michael W. McLaughlin
Subjects: Industry Specific, Marketing / Sales