4 Posts found for Author: Jeremy M. Oppenheim

Our 2007 study of 7,751 consumers around the world identifies barriers to buying green at all five stages of the purchase process. In the first stage, awareness, consumers must be aware that a product exists before they can buy it, but many of them don’t know about the green choices in a number of categories. Next, consumers must believe that a product will get the … [ Read more ]

Content: Quotation | Authors: Jeremy M. Oppenheim, Sheila M. J. Bonini | Source: McKinsey Quarterly | Subject: Marketing / Sales | Industry: Retail

Some of the best growth opportunities are found in fields loaded with ethical and moral difficulties, including biotechnology, providing public services for profit, serving low-income consumers in poor countries, and developing newly legal activities such as gaming. Companies working in these fields have had to make themselves more socially responsible to satisfy not only political activists but also their own shareholders. To make the most … [ Read more ]

Content: Article | Authors: David Cogman, Jeremy M. Oppenheim | Source: McKinsey Quarterly | Subjects: Miscellaneous, Social Responsibility (ESG)

In Race for the World, consultants with McKinsey & Co. look at the vast changes in the world’s economy that are altering the way almost everyone does business. The authors believe that geographic barriers to business will virtually disappear over the next 30 years and that the implications for companies could be devastating–or incredibly rewarding. “Over time, the only class that matters will be world … [ Read more ]

Content: Book | Authors: Jane Fraser, Jeremy M. Oppenheim, Lowell Bryan, Wilhelm Rall | Subjects: Economics, International

Relief organizations have a mission close to home: improving their own efficiency and accountability.

Content: Case Study | Authors: Benjamin Richardson, Carsten Stendevad, Jeremy M. Oppenheim | Source: McKinsey Quarterly | Subjects: Industry Specific, International | Industry: Other