Controversy Incorporated [Archive.org URL]

Some of the best growth opportunities are found in fields loaded with ethical and moral difficulties, including biotechnology, providing public services for profit, serving low-income consumers in poor countries, and developing newly legal activities such as gaming. Companies working in these fields have had to make themselves more socially responsible to satisfy not only political activists but also their own shareholders. To make the most of these opportunities, companies should engage, not ignore, their opponents and learn as much as they can about the positions of all the stakeholders.

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