Finding New Growth: The Case for Innovation by Enlargement
All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big.
Content: Article | Authors: Frederik van Oene, Jeroen Kemp, Sam De Jongh | Source: Prism (Arthur D. Little) | Subject: Innovation