All companies are hunting for the “next big thing” – a major growth opportunity and platform to safeguard future revenues and profits. But simply analyzing megatrends is like a ritual rain dance: much hoopla with a most uncertain outcome. In this article the authors show how companies can embed the hunting capability in their organization and drastically increase the odds of hitting it big.
Content: Article
Authors: Frederik van Oene, Jeroen Kemp, Sam De Jongh
Source: Prism (Arthur D. Little)
Subject: Innovation
Authors: Frederik van Oene, Jeroen Kemp, Sam De Jongh
Source: Prism (Arthur D. Little)
Subject: Innovation
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