Success Built to Last: Creating a Life that Matters

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your life and work. Authored by three legends in leadership and self-help — including Built to Last co-author Jerry Porras — it challenges conventional wisdom at every step. Success Built to Last draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from … [ Read more ]

James C. Collins and Jerry I. Porras

Core ideology does not come from mimicking the values of other companies – even highly visionary companies; it does not come from following the dictates of outsiders; it does not come from reading management books; and it does not come from a sterile intellectual exercise of “calculating” what values would be most pragmatic, popular, or profitable. When articulating and codifying core ideology, the key step … [ Read more ]

James C. Collins and Jerry I. Porras

If we had to distill our six-year research project into one key concept that conveys the most information about what it takes to build a visionary company that can adapt to a changing world, we would adapt the yin/yang symbol. We selected the yin/yang symbol to represent a key aspect of highly visionary companies: they do not oppress themselves with what we call the “Tyranny … [ Read more ]

Head and Shoulders Above the Rest

In doing research for their book Built to Last, Jim Collins and Jerry Porras had to toss out old frameworks and build new ones, sometimes from the ground up. It took six years. But it was worth every minute. Here are a dozen common myths that were shattered during the course of their research.