Core ideology does not come from mimicking the values of other companies – even highly visionary companies; it does not come from following the dictates of outsiders; it does not come from reading management books; and it does not come from a sterile intellectual exercise of “calculating” what values would be most pragmatic, popular, or profitable. When articulating and codifying core ideology, the key step is to capture what is authentically believed, not what other companies set as their values or what the outside world think; the ideology “should” be.
Content: Quotation
Authors: Jerry I. Porras, Jim Collins
Source: Prism (Arthur D. Little)
Subject: Management
Authors: Jerry I. Porras, Jim Collins
Source: Prism (Arthur D. Little)
Subject: Management
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