The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention.
But to make the most out of your email marketing goals, you need to align them with those of your business. How can you do that, and … [ Read more ]
Content: Article | Author: Jo Bell | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales