For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention.
But to make the most out of your email marketing goals, you need to align them with those of your business. How can you do that, and what role do your email marketing KPIs play?
Author: Jo Bell
Subjects: IT / Technology / E-Business, Marketing / Sales