Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events
Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.
Content: Book | Authors: Joe Marconi, Robert H. Dunn | Subjects: Marketing / Sales, Social Responsibility (ESG)
The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Content: Book | Author: Joe Marconi | Subjects: Marketing / Sales, Public Relations