Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.
Content: Book
Authors: Joe Marconi, Robert H. Dunn
Subjects: Marketing / Sales, Social Responsibility (ESG)
Authors: Joe Marconi, Robert H. Dunn
Subjects: Marketing / Sales, Social Responsibility (ESG)
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