The First 90 Hours: What New CEOs Should—and Shouldn’t—Do to Set the Right Tone
New leaders no longer have the luxury of a 90-day listening tour to get to know an organization, says John Quelch. He offers seven steps to prepare CEOs for a successful start, and three missteps to avoid.
Content: Article | Author: John A. Quelch | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Corporate Governance, Leadership
Respect Your Customers
Respect is a fundamental value underlying human relationships. It is important in families, in education, in ethics and religion, in governing, in the military, and in the justice system. Businesses incorporate respect into their corporate codes of conduct and invoke respect in the context of human resources and diversity programs. Respect for customers is an essential ingredient of long-term performance in both the private and … [ Read more ]
Content: Article | Authors: John A. Quelch, Katherine E. Jocz | Source: Leader to Leader | Subject: Customer Related
Seven Tips for Managing Price Increases
Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock.
Content: Article | Author: John A. Quelch | Source: Harvard Business School (HBS) Working Knowledge | Subject: Pricing
When Your Product Becomes a Commodity
Like death and taxes, commoditization of your products is a given. Marketing professor John Quelch offers tips for delaying the inevitable and dealing with it once it arrives.
Content: Article | Author: John A. Quelch | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales
Ten Steps To A Global Human Resources Strategy
This article outlines a global H.R. action agenda based on the approaches used by leading multinational companies. The goal is to build sustainable competitive advantage by attracting and developing the best managerial talent in each of your company’s markets.
The strategy demands global H.R. leadership with standard systems but local adaptation. The key underlying ideas are to satisfy your company’s global human resources needs via … [ Read more ]
Content: Article | Authors: Helen Bloom, John A. Quelch | Source: strategy+business | Subjects: Human Resources, International
Harvard Business Review on Brand Management
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: “Building Brands Without Mass Media” by Erich Joachimsthaler and David A. Aaker, “Brands vs. Private Labels: Fighting to Win” by John A. Quelch and David Harding, “How Do You Grow … [ Read more ]
Content: Book | Authors: David Aaker, David Kenny, Erich Joachimsthaler, John A. Quelch, Mark Jonathan, Vijay Vishwanath | Subject: Marketing / Sales
Strategies for Recession
This article offers 9 suggestions for dealing with an economic downturn, and while some of them are specific to the current recession and war on terrorism, most are of general value.
Content: Article | Author: John A. Quelch | Source: Financial Times | Subjects: Marketing / Sales, Strategy