Consumers get hit with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock.
Content: Article
Author: John A. Quelch
Source: Harvard Business School (HBS) Working Knowledge
Subject: Pricing
Author: John A. Quelch
Source: Harvard Business School (HBS) Working Knowledge
Subject: Pricing
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