The Strategy and Structure of Firms in the Attention Economy
The quick, invisible shift from information overload to information assault has created, almost ironically, at least one, significant deficit: In every organization today, attention is a scarce resource. That scarcity has serious implications for leaders, managers and front-line staff. Reflecting on our own experience may be the best indication of how serious this problem is for any business. Do you know anyone who isn’t becoming … [ Read more ]
Content: Article | Authors: John C. Beck, Thomas H. Davenport | Source: Ivey Business Journal | Subjects: Management, Organizational Behavior, Strategy
Mastering Customer Context: Customer Interactions in a Mobile World
New wireless technologies will soon broadcast customers’ personal information, including their presence, preferences, and priorities. Providing services based on this digital information will require careful consideration of the six items of customer insight we call customer “context.” Companies that are able to integrate and use this information on a moment-by-moment basis will reap better and more profitable customer relationships.
Content: Article | Authors: Jeanne G. Harris, John C. Beck, Patrick D. Lynch | Source: Accenture | Subjects: Customer Related, IT / Technology / E-Business
Listen up! The Economics of Attention
Learning to manage your organization’s scarcest asset.
Content: Article | Authors: John C. Beck, Thomas H. Davenport | Source: Outlook Journal (Accenture) | Subjects: Management, Trends / Analysis
A New Perspective on Business: Welcome to the Attention Economy
The Attention Economy: Understanding the New Currency of Business
Content: Book | Authors: John C. Beck, Thomas H. Davenport | Subject: Knowledge Management