New wireless technologies will soon broadcast customers’ personal information, including their presence, preferences, and priorities. Providing services based on this digital information will require careful consideration of the six items of customer insight we call customer “context.” Companies that are able to integrate and use this information on a moment-by-moment basis will reap better and more profitable customer relationships.
Content: Article
Authors: Jeanne G. Harris, John C. Beck, Patrick D. Lynch
Source: Accenture
Subjects: Customer Related, IT / Technology / E-Business
Authors: Jeanne G. Harris, John C. Beck, Patrick D. Lynch
Source: Accenture
Subjects: Customer Related, IT / Technology / E-Business
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