Customer Relationship Management: Is It Worth It?
Despite the disappointing results of many CRM initiatives, CRM is still one of the best strategies for growing revenue and increasing market share. A new set of customer expectations and competitive demands calls for applying fresh thinking to traditional programs. This article from Accenture’s Customer Relationship Management service line offers a set of guiding principles and components around which companies can organize their CRM initiatives. … [ Read more ]
Content: Article | Author: John Freeland | Source: Accenture | Subjects: Customer Related, IT / Technology / E-Business