Despite the disappointing results of many CRM initiatives, CRM is still one of the best strategies for growing revenue and increasing market share. A new set of customer expectations and competitive demands calls for applying fresh thinking to traditional programs. This article from Accenture’s Customer Relationship Management service line offers a set of guiding principles and components around which companies can organize their CRM initiatives.
Content: Article
Author: John Freeland
Source: Accenture
Subjects: Customer Related, IT / Technology / E-Business
Author: John Freeland
Source: Accenture
Subjects: Customer Related, IT / Technology / E-Business
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »