Finding Sustainable Profits in E-Commerce
The author argues that to sustain a competitive advantage, Web retailers must align their strategies with the product characteristics and buying practices of customers in their market segment. He divides the dot-com retail market into four segments on the basis of the type of good sold and describes the strategies needed to succeed in each.
Content: Article | Author: John M. de Figueiredo | Sources: Quisic, Sloan Management Review (MIT) | Subject: IT / Technology / E-Business | Industry: Retail