The author argues that to sustain a competitive advantage, Web retailers must align their strategies with the product characteristics and buying practices of customers in their market segment. He divides the dot-com retail market into four segments on the basis of the type of good sold and describes the strategies needed to succeed in each.
Content: Article
Author: John M. de Figueiredo
Sources: “Quisic”, “Sloan Management Review (MIT)”
Subject: IT / Technology / E-Business
Industry: Retail
Author: John M. de Figueiredo
Sources: “Quisic”, “Sloan Management Review (MIT)”
Subject: IT / Technology / E-Business
Industry: Retail
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