Five Questions Brands Need to Answer to Be Customer First in the Digital Age
Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.
Content: Article | Authors: Jesko Perrey, Jonathan Gordon, Prashant Gandhi, Sofia Serra | Source: McKinsey Quarterly | Subjects: Customer Related, Marketing / Sales
Measuring Marketing’s Worth
You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks.
Content: Article | Authors: David Court, Jesko Perrey, Jonathan Gordon | Source: McKinsey Quarterly | Subject: Marketing / Sales