Business Insight for MBAs and Managers

Five Questions Brands Need to Answer to Be Customer First in the Digital Age

Aug 25, 2018 / Comment /

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Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.

Content: Article
Authors: Jesko Perrey, Jonathan Gordon, Prashant Gandhi, Sofia Serra
Source: McKinsey Quarterly
Subjects: Customer Related, Marketing / Sales

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