Decisions That Matter
Research at the Center for Business Innovation (CBI) demonstrates a dramatic shift in value creation over the past decade. Formerly, investors’ understanding of a company’s value resulted from analysis of audited financials such as a balance sheet and income statement. Today, however, a more accurate and comprehensive view of a company’s value needs to account for intangibles such as brand value, alliances, and customer relations. … [ Read more ]
Content: Article | Author: Jonathan Robinson | Source: CGE&Y Center for Business Innovation (CBI) | Subject: Management