Decisions That Matter

Research at the Center for Business Innovation (CBI) demonstrates a dramatic shift in value creation over the past decade. Formerly, investors’ understanding of a company’s value resulted from analysis of audited financials such as a balance sheet and income statement. Today, however, a more accurate and comprehensive view of a company’s value needs to account for intangibles such as brand value, alliances, and customer relations. Decisions that Matteris one report in a portfolio of research studies undertaken by the CBI. The purpose of this body of research was to determine which intangibles are most relevant to business managers, how to quantify their value, and strategies to manage and improve a company’s intangibles.

Editor’s Note: this brief article introduces the research and general findings but unfortunately it doesn’t included the detailed findings.

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