From Global to Metanational: How Companies Win in the Knowledge Economy
“Metanational” is the term that Jose Santos, Peter Williamson, and Yves L. Doz–management and technology professors at the international INSEAD graduate school of business–coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to “a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world.” … [ Read more ]
Content: Book | Authors: Jose Santos, Peter Williamson, Yves Doz | Subject: International
Why Being Multinational Is No Longer Enough
Multinationals that try to force existing operations into foreign markets are in deep trouble, according to From Global to Metanational: How Companies Win in the Knowledge Economy. Instead, businesses must leverage knowledge from around the world to become “metanational.” Plus: Author Q&A.
Editor’s Note: I had some issues with this article (e.g. it tells what to do without telling how to do it and it … [ Read more ]
Content: Article | Authors: Jose Santos, Peter J. Williamson, Yves Doz | Source: Harvard Business School (HBS) Working Knowledge | Subjects: International, Strategy