Multinationals that try to force existing operations into foreign markets are in deep trouble, according to From Global to Metanational: How Companies Win in the Knowledge Economy. Instead, businesses must leverage knowledge from around the world to become “metanational.” Plus: Author Q&A.
Editor’s Note: I had some issues with this article (e.g. it tells what to do without telling how to do it and it discounts traditional views of globablization approaches). What do you think? Add your comments.
Content: Article
Authors: Jose Santos, Peter J. Williamson, Yves Doz
Source: Harvard Business School (HBS) Working Knowledge
Subjects: International, Strategy
Authors: Jose Santos, Peter J. Williamson, Yves Doz
Source: Harvard Business School (HBS) Working Knowledge
Subjects: International, Strategy
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