The Art of Persuasion in an Age of Uncertainty
In today’s uncertain environment, the ability to sell our ideas, points of view, products, services and even our reputation is crucial. Communication and interpersonal skills are now ranked as critical business skills by recruiters, and a flattening out of hierarchies in our interdependent society has led to increased dependence on interactive skills. However, persuasion is often overlooked in current management literature. In their paper, IESE’s … [ Read more ]
Content: Article | Authors: Brian O’C. Leggett, Josep Maria Rosanas | Source: IESE Insight | Subject: Personal Development