The Art of Persuasion in an Age of Uncertainty

In today’s uncertain environment, the ability to sell our ideas, points of view, products, services and even our reputation is crucial. Communication and interpersonal skills are now ranked as critical business skills by recruiters, and a flattening out of hierarchies in our interdependent society has led to increased dependence on interactive skills. However, persuasion is often overlooked in current management literature. In their paper, IESE’s Brian Leggett and Josep M. Rosanas stress the continued importance of persuasion in running a successful organization and offer practical tips on how to be persuasive.

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