Razors and Blades: New Models for Durables
Gillette’s introduction in 1903 of a safety razor with a disposable blade turned out to be brilliant. In fact, many companies, particularly in the durables sector, could benefit from similar strategies. Challenged by faster innovation cycles, aggressive Asian entrants, consolidating retailers, and the growth of private label, they could find new opportunities with their own versions of razors and blades. The authors present four proven … [ Read more ]
Content: Article | Authors: Joe Manget, John Bogert, Joseph Wan, Rolf Bixner | Source: Boston Consulting Group (BCG) | Subject: Strategy