Razors and Blades: New Models for Durables [Archive.org URL]

Gillette’s introduction in 1903 of a safety razor with a disposable blade turned out to be brilliant. In fact, many companies, particularly in the durables sector, could benefit from similar strategies. Challenged by faster innovation cycles, aggressive Asian entrants, consolidating retailers, and the growth of private label, they could find new opportunities with their own versions of razors and blades. The authors present four proven business models to increase growth and profits involving disposables, accessories, consumables, and multiple revenue streams.

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